NinesOverview
The AI content production system

From robotic capture to commerce.

From a product sample to approved images and films for every channel, in days. Accurate to the product, true to the brand, approved by your team.

About 10 minutes to set up · see the quality before you commit

Nines generation · Campaign film
26
brands on paid pilots or yearly programs
25 of 31
brands that ran a pilot or test came back for more
2–4×
faster than a photo shoot
~70%
lower production cost

All client work is confidential and covered by NDA. Client references are available on request.

One content pipeline

One product record. Every image and film your business needs.

Today, product pages, campaigns, wholesale line sheets and social each come from a different shoot, agency or tool. Nines builds one approved record of each product and makes everything from it, so every channel shows the same product, the same way.

What you send
  • Samplesphotographed by our robots under controlled light
  • Photos you already havestudio, ghost mannequin, still life, even a phone
  • Product datastyle and colour lists from your PLM or PIM
  • Design filesCADs, tech packs, artwork and colour standards
Inside Nines
  • Precision Enginemeasures every image against the real product
  • Creative Brainapplies your brand rules and learns from each approval
  • Nines expertsreview quality before you see anything
  • Your teambriefs and approves
What you get

Selling to shoppers

  • Product pages, on model and product only
  • Colour variants
  • Campaign and editorial
  • Product films
  • Social in every format
  • Email and paid media

Selling to retailers

  • Line sheets and buyer decks
  • Virtual showroom imagery
  • Retailer and marketplace specs
  • Previews before samples exist

Inside the company

  • Casting boards
  • Shoot previews
  • Line reviews and sell-in
  • Product training

Each product is measured once, then reused for every channel and every season. Every approval becomes a brand rule, so each run needs fewer corrections than the last.

See it on your own products.

Start a test
What it makes

Use cases brands run on Nines.

Product pages

Every view of every product, in one consistent light.

Full length, three-quarter, back and detail, on model and product only, sized and named for your site and marketplaces.

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Olive parka, full length front
Olive parka, three-quarter
Olive parka, detail
Olive parka, back
Olive parka, walking
From mannequin to model

Ghost-mannequin and still-life photos become on-model images.

The product stays exactly as photographed: the cut, the material and the trims. Useful for categories you do not shoot on model today.

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Fringed top on a mannequin
What you send
The same fringed top on a modelNines generation
What Nines makes
Casting

Licensed digital twins of real models.

Your creative director chooses the faces for each market and season, then rotates them across the line without a new shoot.

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Model portrait
Model portrait
Model portrait
Model portrait
Model portrait
Product films

Short films made from the product images.

A coat walking, a jacket in a full turn. Each film is checked against the product photographs, so the cut, the material and the hardware hold from the first frame to the last.

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Film
Film
Film
Film
Campaign and editorial

A campaign and its film, without the crew or the flights.

The setting is built for the collection. The campaign, the film and the product pages share one direction and one light.

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Menswear campaign, leather jacket on a white rampNines generation
Menswear campaign, tie loosened
Menswear campaign, on the edge of the wall
Every format

One film, cut for every place it lives.

9:16 for stories, 4:5 for the feed, 1:1 for square placements and a six-second edit for paid media.

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4:5
4:5
Robotic capture

Your samples, photographed once and reused every season.

Our robots photograph each product under controlled light. The record they create feeds every image after it. Photos you already have work too.

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Robot arm photographing a garment on a mannequin
The Nines robot studioStudio concept
3D mesh of a garment

Choose the use cases you want to see on your products.

Build your test
People and AI

AI does the volume. Your teams keep the decisions.

Creative directors, stylists and product teams stay in charge of the work. Nines removes the waiting and the repetition.

RoleTodayWith Nines
Creative directorRe-briefs every shootSets the look once. Nines applies it to every image and learns from each approval.
StylistStyles every look on setBuilds outfits once, then carries them across sizes, models and markets.
Product and merchandisingChecks images after the factTheir sample is the reference. Nines flags any drift before they review.
Brand and legalCheck usage at the endEvery image is approved by a person before it is used, and every model is licensed.

Nothing reaches your channels until someone on your team approves it.

What CMOs and AI leads ask

Built for brands that cannot get the product wrong.

Product accuracy

Every image is measured against the real product before a person reviews it.

Brand control

Your guidelines, your references, your approvals. The system learns your rules, not the internet's.

Licensed models

Digital twins of real, licensed models, chosen by your creative director.

Your approval, every time

Every image goes through review rounds with your team, and approvals are tracked image by image.

Fits your workflow

Delivered in your sizes, formats and file names, ready for your DAM, PIM and site.

Results

A whole season for an enterprise lifestyle brand, in nine days.

9,459
images and videos: 8 stills and 1 video per product
9
days for the whole season
88%
approved by the brand
95%
approved within two rounds
$12
the brand's cost per photo
70%+
saved on production costs

Approval: 87.7% of the photos the brand reviewed; 94.5% approved by the second version. Results, October 2026.

Run the same test on your next season.

Start a test
How we work together

Start with a test. Pay only for the images you approve.

Test

Your products, your use cases. See the quality before you commit to anything.

Pilot

A real season or campaign, measured against your last shoot on cost, speed and approval rate.

Yearly program

One contract across product pages, campaigns and B2B. You pay for each image you approve.

Start with a test
The team

Built by people from fashion, imagery and technology.

Mindy Budgor

Founder & CEO. Founded and sold a company. MongoDB, Cisco.

Fabrice Ferlender

Executive Creative Director. Vogue, Framestore. 30 years of imagery and AI.

Ann Dale

Chief Commercial Officer. Disney, Gap, Bloomingdale's.

Sunil Kumar

Interim Head of Technology. Founder of SafeOps; formerly Adobe.

Dan Rothmann

Go-to-market. Former CEO of Dolce & Gabbana, Chloé and Etro.

Get started

Build your test in about ten minutes.

Pick what you want to see, share your guidelines and a few products, and we will come back with a plan and timing.

Start a test
  1. Choose your use casesProduct pages, on model, films, colour variants, B2B and more.
  2. Tell us what each one needsThe page shows exactly which files help, use case by use case.
  3. Share your brand and creative guidelinesBrand book, creative brief, shot list, references.
  4. Add your productsA style and colour list, photos, links or samples for robotic capture.
Start a test